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The Business Journal Milwaukee: Wisconsin Vision eyes Gokey

March 6, 2010 by Owlki
Filed under News

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Former “American Idol” finalist and Milwaukee native Danny Gokey will be the new face of Wisconsin Vision.

The New Berlin-based business has signed a two-year marketing agreement with Gokey, 29, marking the company’s largest promotional investment and first use of a celebrity spokesman. This is also Gokey’s first long-term endorsement deal.

When contacted by telephone in Atlanta March 2, the singer admitted to owning 60 to 70 pairs of eyeglasses already and said he’s excited to see the styles being sent to him by Wisconsin Vision.

“I’m a glasses guy,” Gokey said. “I love glasses so this makes a lot of sense for me. It’s something you could say I have a lot of experience in.”

Read the full article: http://milwaukee.bizjournals.com/milwaukee/stories/2010/03/08/story4.html