Wisconsin Vision, the state’s largest independently owned optical company, has signed “American Idol” finalist Danny Gokey to a two-year marketing agreement.
The firm, based in New Berlin, says the deal is the company’s largest ever marketing investment and its first use of a celebrity spokesman.
Under the deal, the country music artist will wear up to 60 pairs of Wisconsin Vision glasses, be featured in Wisconsin Vision Milwaukee-area marketing campaigns, including television and outdoor advertising and social media, and make personal in-store appearances.
Gokey this week released his debut, “My Best Days.” He also appeared on “American Idol” wearing Wisconsin Vision lenses.
“Milwaukee will always be home and supporting area-based businesses is important to me,” Gokey said. “I’m known for my eye wear. With Wisconsin Vision I will not only have the best in fashion, but also the most accurate lenses available made right here in Wisconsin by a family-owned company.”
Gokey’s first television ad will begin in May. Financial terms of the agreement with Gokey were not disclosed.
via Wisconsin Vision signs deal with Gokey – JSOnline.
